Zach Benard


Small Brand Showcase: Styling Clay by Firsthand Supply

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I started using pomade in 2013. I didn’t know much about it and I hadn’t done a whole lot of research before diving into it. I was accustomed to gel, which is what I occasionally used when I was just a young lad. It usually made my hair a bit crunchy. Spoiler alert: I was not a fan. But now, I got a side part haircut where pomade would spruce it up a bit, and so I went with what my barber recommended. It lasted me for a little while, but I wanted to explore something different. I’m not a fan of anything that makes my hair look shiny or greasy, so the hunt began. Little did I know that there were so many options.

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I ended up trying a few different brands. Now, keep in mind: for me, I didn’t feel too thrilled spending $15-$20 on a pomade I hadn’t yet tried. It was risky! But after some trial and error, I landed on Firsthand Supply.

Firsthand hit it out of the park. I started with their water-based pomade because it seemed up my alley. It boasted a low shine with a firm hold. I was going for the natural look so this sounded perfect. After settling on that pomade for a while, they released a new product: a water-based styling clay. I had never used clay in my hair and was a little skeptical that it would continue to give me the look I wanted. But after they recommended it to me and we exchanged some messages about it, I decided to give it a shot. Several months later, I’m still happily using it.

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The clay gives a neutral/matte finish. As for the scent, it has notes of citrus, amber, and vanilla, which are great year-round. A key feature of their pomades and clays is they’re made of all natural waxes and oils. I don’t have to feel like I’m putting tough-to-wash-out petroleum in my hair (been there, done that). And, with the clay, I don’t have to use a huge amount. A little goes a long way.

I love supporting small brands who create excellent products like Firsthand. They’re based out of Beverly, MA and have more than just hair products -- they make candles, fragrances, and more. It’s safe to say that I’ll be sticking with them for a while.